Email received - Feb 18, 2015 - Subject - Refreshed Strategy Community meetings
AB Health Elder Abuse Info

Elder Abuse Awareness video can be viewed here:

Good Afternoon,
Elder abuse is a complex social and public health issue requiring a complex response to prevent and intervene. Any senior can become a victim of elder abuse regardless of gender, race, ethnicity, income or education. The Government of Alberta is addressing and preventing elder abuse through the implementation of Addressing Elder Abuse in Alberta: A Strategy for Collective Action, released in 2010. The Strategy provides an overall context for how government will work with all sectors to prevent and address elder abuse and improve supports for older adults affected by abuse. Premier Prentice has indicated that a strong and effective elder abuse strategy that focuses on awareness and prevention is a priority of the Government of Alberta.

Government consulted with communities and service providers in 2008 to develop the Strategy, as well as the actions and goals within. Numerous outcomes and goals set out in 2010 have been achieved. Now it is time to take stock, assess the impact of Government and community actions, future priorities and identify next steps future. As a service provider who works in your community Alberta Seniors would like to invite you to participate in a community meeting to collect your ideas and suggestions for what might be included or considered in an updated Strategy. Sessions will be held as follows:

February 27, 2015 - Edmonton
March 2, 2015 - Calgary
March 4, 2015 - Lethbridge
March 6, 2015 – Red Deer
March 10, 2015 – Grande Prairie

Attached you will find a “Things to Think About” document and a list of accomplishments thus far. Above in the body of this email there is a link to the current Strategy. Please review these documents prior to the meeting and be prepared to discuss next steps.

If you are unable to attend a community conversation in person, but would still like to contribute there is a discussion guide available to gather information from your community.

Please RSVP to with your preferred session no later than February 25th, 2015.

For more information on elder abuse prevention and awareness-raising resources developed and distributed in the past five years, please visit the Alberta Seniors website.

Thank you

Elder Abuse Activities Update
The Addressing Elder Abuse in Alberta: 
A Strategy for Collective Action was released in November 2010.  
The Strategy provides an overall context for how government will work with all sectors to prevent and 
reduce elder abuse and improve supports for older adults affected by abuse. The strategy outlines four 
key goals: Improved Awareness; Skilled Service Providers; Coordinated Community Response; Protective 
Laws and Policies, as well as a series of actions for each of these goals. A great deal of work has been 
undertaken to implement the Strategy. A brief overview is provided below:

Improved Awareness
Alberta Seniors has developed, in collaboration with partners in some instances, and distributed 
numerous elder abuse awareness raising resources, including a financial abuse of seniors fact sheet, It’s 
Your Money rack card, a service provider screening guide, an elder abuse fact sheets (available in 10 
languages), a supportive decision making guide,  Protecting Against Financial Abuse – Guide for older 
Albertans, a Legislation Guide for service providers, and the “Learn the Signs - Break the Silence” videos. 
Recently, Alberta Seniors partnered with the Alberta Elder Abuse Awareness Network (AEAAN) to pilot 
It’s Not Right: Neighbours, Friends and Families for Older Adults a pan-Canadian Bystander training 
project throughout the province. The Ministry is also partnering with AEAAN to co-host the 2015 FACE 
IT!: Elder Abuse Happens; the second provincial elder abuse prevention conference. 

Skilled Service Providers
Alberta Seniors developed standardized training processes and approaches for service providers in 2011. 
Since then, more than 600 service providers have attended one of 29 workshops and 140 service 
providers have been trained to deliver the standardized training within their own communities or 
organizations.  In 2013, Alberta Seniors began adapting this training for implementation into programs 
and services for informal caregivers, Métis settlements and Emergency Medical Services.  

Coordinated Community Response
In 2011, Alberta Seniors began gathering information on how elder abuse situations are addressed in 
Different Albertan communities, and identifying learning gaps and challenges. This resulted in a pilot 
project to support Central Alberta to develop a Coordinated Community Response Model in 2013. This 
led to the introduction of the Coordinated Community Response Grant in June 2014, the applications 
are currently under review.

Protective Laws and Legislation
In 2012, education on laws and legislation was incorporated into the standardized training. In the same 
year, Alberta Seniors developed and distributed a Legislation guide for service providers to help clarify 
provincial legislation (e.g. Health Information Act (HIA), FOIP and PPCA). Alberta Seniors has provided 
input into the Power of Attorney Legislation review for Alberta Justice and Solicitor General and the HIA 
legislation review.

Things to Think About

Think about the challenges in preventing and addressing elder abuse in Alberta 
o     What is a key step government should take to prevent and address elder abuse in Alberta? 
o     What is a key step communities should take to prevent and address elder abuse in Alberta? 
Those who suffer elder abuse can be reluctant to disclose abuse or seek help.  As well, those who 
witness or suspect elder abuse can be reluctant to become involved. 
o     How can Albertans be better supported to disclose abuse and seek assistance? 
Think about the issues that unique populations (such as cultural groups, people with disabilities, 
LGBQT community, etc.) may face with respect to preventing and addressing elder abuse.   
o     What are some of the key needs of these groups and how could they be better addressed?
Think about the involvement of the legal system with regard to elder abuse.
o     What is your experience with using the legal system in elder abuse cases?
o     How can victims be better supported? 
Think about some of the creative ways (locally, nationally and internationally) communities are using 
o     What are the benefits to focusing on preventing abusive behaviour?
o     What are the benefits to focusing on educating older adults and loved ones?
o     What are the benefits to focusing on preventing isolation?

Every Day is World Elder Abuse Awareness Day.
New Video Series Promotes Awareness of Elder Abuse
Take time to watch and share this video
In support of this important day, the Government of Alberta, in partnership with the Alberta Elder Abuse Awareness Network, has produced the first in a series of videos to raise awareness of elder abuse and to let those affected know there is help available.
Elder abuse is any action or inaction by someone that jeopardizes the health or well-being of an older adult. Elder abuse can take several forms including: financial, emotional, physical, sexual, neglect and medication. This first video focuses on examples of neglect (social isolation), financial, and medication abuse and informs viewers where to go for help

Elder Abuse Awareness video can be viewed here:

For more information on elder abuse and resources available, please visit the elder abuse awareness page on the Alberta Health website or the Alberta Elder Abuse Awareness Network website.